Fast-track your understanding of fashion business practices. Start becoming a sustainability expert.

A streamlined, interactive, project-based course for fashion design graduates, fashion designers, other fashion creatives and fashion influencers.

Ethical, sustainable business practices are the #1 issue in today’s fashion industry – and more importantly, tomorrow’s. Fashion creatives need to be ahead of the curve. The practical information in this accelerated course will augment your creative abilities with professional marketing and branding know-how, giving you a leg up in the industry. Plus you’ll hone your business communication and presentation skills!
Enroll $999

Apply your learning in assignments that mirror what really happens in the fashion industry.

Enjoy interactive lectures, live online lab time, and constructive feedback!

Develop your own idea for a sustainable fashion brand. Conduct market research to define your target market, business model and competitive edge. Prepare a basic business plan. Create a pitch deck and presentation for potential investors.

Guy Babineau

Meet your Instructor


"The fashion industry is changing big time. My goal is not just to help prepare students for their future in fashion, but also to help them become change leaders."

From 2008 to 2021, Guy developed and taught more than twenty courses in fashion marketing, communications and culture at international applied arts colleges. He's been a fashion journalist for twenty-five years. As a senior copywriter and creative consultant, Guy has collaborated with a range of clients in fashion, interior design, architecture, and financial services. 

Over the years, he's produced, publicized and hosted many fashion events to raise money and awareness for sustainable fashion, HIV/AIDS, and the LGBTQ+ community.

He has a BFA, an MBA, several certificates, and his favourite all-time fashion icon is David Bowie.



What students are saying

Useful for my career

Daniela Franken, Product Developer, Smash & Tess

“Guy’s courses were extremely useful for my career in the fashion industry. He is a great teacher and I highly recommend his courses.”

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Guy Babineau

13 years teaching fashion marketing and communications at international colleges

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